Agenda Overview

Programmatic Advertising & AI

The rise of programmatic ads, data-driven marketing, and how AI is transforming digital marketing in China.

SEO & SEM in China

Understanding the nuances of search engine optimisation and marketing in China, with a focus on Baidu and local search trends.

Market Entry & IP Protection

Guidance on entering the Chinese market, protecting intellectual property, and avoiding common pitfalls.

Social Media & Influencer Marketing

Insights into Chinese social media platforms, content strategies, and how to effectively leverage KOL and KOC marketing, along with the power of short videos and live-streaming.

Digital Marketing China Trends

Latest trends, including social commerce, short video, live streaming, the integration of AI, and immersive technologies.

E-commerce & Payment Solutions

Exploring China’s unique e-commerce platforms, payment systems like Alipay and WeChat Pay, and logistics considerations.

BEGINNER

INTERMEDIATE

EXPERT