Mr. Andy Ng is a seasoned leader and expert in the MarTech industry, with over a decade of extensive experience in management, business development, and strategic growth. He currently serves as the Managing Director of International Business at YOYI TECH, a leading AI omnichannel marketing platform in China, driving the company’s expansion and innovation in the digital advertising space.

Prior to joining YOYI TECH, Andy was the Head of APAC at iion, a global gaming ad platform where he played a pivotal role in accelerating business growth and expanding market presence across the region. Before that, he served as Regional Vice President at Appier, an AI-driven AdTech company, where he successfully built and led high-performing regional sales and business development teams, strengthening the company’s position in the industry.

Dan Taylor is an experienced SEO consultant and growth marketer who enhances digital presence for companies in eCommerce, SaaS, and travel. His work includes collaborations with Cloudflare, GitLab, TCGPlayer, Travel Supermarket, and Airbnb. Dan has spoken at conferences such as BrightonSEO, Optimization Moscow, ITT Qatar, and TechSEO Boost, and he has conducted seminars with the Department for International Trade and Google Digital Garage.

Jack Porteous is the Commercial Director at TONG Global, based in London. With over a decade of experience, he helps businesses build lasting relationships with Chinese partners, customers, and consumers. Passionate about guiding brands in the Chinese market, he is a recognised voice in the UK-China community, regularly speaking at industry events and contributing to publications like Vogue Business, Jing Daily, and Beauty Matter. Previously, Jack worked for the UK’s Department for Business & Trade, the China-Britain Business Council, and Samarkand Global.

Kun is a seasoned Chinese online marketing expert with 18 years of experience in helping Western companies expand their presence in China through search, social media, and e-commerce. With extensive on-the-ground experience and a dedicated team of over 40 members, Kun ensures that Western brands successfully navigate and thrive within the dynamic and complex Chinese market ecosystem.

Ting Zhang is an expert in China's business and investment landscape with over 25 years of experience. Her expertise has been sought after by UK and European governments, businesses, and think tanks. As the Founder and CEO of Crayfish.io, she is passionate about providing top-notch, reliable business advisory services and a comprehensive suite of business solutions aimed at facilitating success not only in China but also on a global scale.

Ting's clientele includes FTSE100 corporations, tech scaleups, UK universities, and UK/European government agencies. She has also served as a China Venture Partner for a leading European VC.

Benny is a seasoned paid media professional working with numerous global major advertisers for the agency he serves, EternityX Marketing Technology.

He has propelled several multi-million pound online media campaigns in China and the Greater China region from 2020, covering the leading media platforms including WeChat, RED, Sina Weibo, Douyin and many more programmatic buying media. His ample experiences and knowledge on dealing with Chinese media platforms have made him entrusted by advertisers from semi-governmental organizations to luxury e-commerce platforms.

Domenica is a highly experienced sales and marketing professional, with over 30 years’ experience spanning media-owner, client and agency roles.

She has a long-established connection with the Chinese market, including 11 years’ experience in the Chinese digital industry, the last 9 as CEO of Emerging Comms.

Domenica founded Emerging Comms in 2015 after recognising that western businesses needed far more than tactical marketing services to succeed in China, increasingly needing bespoke consultancy to succeed in the largest, but most competitive market in the world. It’s this consulting input that gives Emerging Comms clients exceptional results compared with going straight to tactics.

Mr. Kevin Kun Zhao is the Co-Founder of Yunshang (UK). Yunshang (UK) is the British branch of Yunshang Tech, Baidu's (known as “Chinese Google”) largest official overseas agency. Mr. Zhao worked at Baidu for ten years, holding several senior management positions, including Director of the CEO Office, Director General of Business Risk Control, and Director General of Internet Advertising Channels. He was one of the key participants in Baidu's internet advertising market innovations and revenue growth. In his early career, Mr. Zhao also worked in the Chinese diplomatic service. Mr. Zhao is familiar with cross-cultural business communication and is an expert in online advertising and marketing in China. He has extensive theoretical and practical experience in AI-driven SEM performance advertising and brand advertising.

Sienna has managed marketing and communications for Dragon Trail International since 2017. She writes about the Chinese digital landscape and travel trends; manages Dragon Trail’s monthly webinars, newsletter, and market intelligence reports; and oversees the company’s marketing, social media, and media relations. She is co-author of the book, China, the Future of Travel.

Sienna has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, and a bachelor’s degree in International Relations with a focus on China from Brown University. She also has experience leading Mandarin-language tours for Chinese travelers in the UK.

TBA